Archetype Design
Are you ready to discover your archetype design?
Activate the parts of you waiting to help bring your dreams to life.
Your archetypes have got you covered
- Do the same arguments keep replaying in your relationships… almost word for word… as if you’re both reading from an old script?
- Alcohol, sugar or another familiar habit calls your name… do you feel your power slip away? And does your body pay the price?
- Are your finances still a struggle? Even when you give your best at work, do you feel unseen and undervalued… stuck in a role your soul outgrew long ago?
- Is there a voice inside that doubts you, criticises you, holds you back? Ever wonder whose voice it really is?
- Can you sense a bigger purpose calling you? A deeper connection you once felt so clearly? Yet somehow, your enthusiasm for life has gone flat.
If you answered yes to any of these, it’s time to meet your twelve major archetypes. These are the psychological aspects of yourself… and they’re waiting to relieve the stress and frustration of feeling stuck, tired, confused and spiritually depleted.
Let your archetypes come to life simply by getting to know them. Watch them bring the magic back into your life. Maybe for the first time.
Better relationships, health, career, self-talk, purpose and spirituality await your introduction…
Welcome seekers! We're your new best friend.
Our mission is simple… to make the fascinating world of archetypes easy to understand. That way, you get real benefits from everything you learn about these miraculous psychological aspects of your divine self.
But this work is only for you when you’re ready to consciously choose your ‘new’ friends. Because that’s what your archetypes really are — confidants, allies and supporters.
Perhaps you’re ready to free yourself from everyone, within and without, who no longer serves your best life. Knowing your archetype design helps you stand alone… but never lonely.
Archetypes are the timeless characters living within you — the Seeker, the Lover, the Creator, the Sage and more. When you know which ones lead your life, you gain real choice… in your relationships, work and purpose.
We make archetypes simple, practical and joyful to explore. Start with the quiz, read the articles, or find a practitioner to guide you deeper.
One home for the archetypes
Archetype Design is a meeting place for archetype work from every teacher, school and tradition… Jungian, mythic, spiritual and psychological alike.
Our vision is simple. One day, people will speak of Archetype Design the way they speak of Human Design, Reiki or Astrology — a recognised path, with skilled practitioners all over the world.
A living lineage
From Jung to Campbell to Pearson to Myss… archetypal wisdom has been passed from teacher to student for more than a century. Today it lives on through practitioners around the world.
Are you an archetype practitioner?
Whatever your training — Jungian, Pearson, Myss, mythic, somatic or your own — there's a place for you here.
We're gathering archetype practitioners and teachers from around the world into one trusted home, so people searching for archetype guidance can find you.
Awaken the 12 Heroes Within
Listen to a binaural affirmation meditation and meet the 12 major archetypes.
Explore More
We've collected the best of the rest there is to know about archetypes and done what we love to do so much: made it simple to understand.
Certified Consultant
The wisdom of Jung, Campbell and Pearson, made simple and ready to use… so you can read the patterns in your own life, and help others read theirs.
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Learn how to recognise precisely which archetype is showing up in your life and in what form. Are they empowered or expressing the shadow version?
Who's behind Archetype Design
Hi, I’m Ben Grant Mitchell — coach, hypnotherapist and author of Your Word Is Law.
I first discovered archetypes through Joseph Campbell’s The Hero with a Thousand Faces. His work inspired me to follow my bliss and embrace my own hero’s journey as a musician, novelist and actor.
In 2020, I became a certified Freedom From Self-Sabotage coach. After more than thirty years working with words, songs, stories and the characters that drive them, I returned to archetypes as the language beneath them all. Today, they form the cornerstone of my coaching.
I started Archetype Design to give that language a home… one that honours every teacher who helped bring it here, and every practitioner carrying it forward.
I’d love to hear from you: archetypedesign.org@gmail.com