Learn the language of the twelve archetypes within you… hear which one is speaking… and consciously choose the voice that transforms your relationships, your purpose and the story you write next.
Within you are twelve powerful archetypes — twelve inner authors, each capable of writing a very different chapter of your life.
Some inspire confidence, love, abundance, freedom and meaningful action. Others may be creating conflict, confusion or self-sabotage from the shadows.
Your Archetype Design is the unique balance of these archetypes currently shaping your thoughts, language, choices and life. It reveals:
• Your dominant archetype — the part of you currently holding the pen
• Your supportive archetypes — the inner powers helping shape your life
• Your shadow (AKA 'growth') archetypes — the unexplored parts influencing you subconsciously, and the parts with the most to teach you
When you understand your Archetype Design, your behaviour begins to make sense. You begin to hear the language of each archetype in the words you speak… and you become conscious of which part of you is making your decisions.
Your partner has gone silent. You’ve tried reasoning. You’ve tried pushing. You’ve tried waiting it out.
Often it isn’t the words that are wrong — it’s the part of you speaking them; the archetype. One of the twelve major psychological aspects of your whole self may be out of line or in need of the light—and the microphone!
Learn to hear which part of you needs to be heard, so you too can hear what life is trying to tell you.
Twelve major archetypes make up your Archetype Design: a way to explore the changing mix of energies within you. Each one brings its own strengths, insights and abilities.
As you learn to recognise, welcome and empower them, everyday struggles can become chances to grow. For example, a difficult conversation might call for your Warrior’s courage, your Sage’s wisdom or your Caregiver’s kindness.
Yet many people have never met their own archetypes.
As a result, they may struggle to understand their everyday frustrations. Feeling lost in one area can seem like being lost in every area. But sometimes, one part of you simply needs more care and attention.
By getting to know that part, you can discover a new way forward.
Yes—even in situations that have kept you stuck for years.
Start with the archetypes that already show up strongly in your life. Then explore those that have been quiet for a while—or perhaps your whole life.
Now they have a chance to step up to the plate.
The plate of a delicious, prosperous life. One filled with more love, health, wealth, freedom and fun.
If that sounds like something you’d like on your table, download the full archetype program below.
You’ll receive twelve different binaural affirmation meditations, one for each archetype. These guided audio programs combine music, binaural beats and affirmations to help you explore old patterns and practise new ways of being.
And boy, could you surprise yourself!
With all your selves.

You’ve spent decades in service of everyone else’s story — kids, career, a marriage that may have lost some sparkle, a version of yourself you outgrew years ago — and you’re ready to write what comes next on your own terms. And maybe you're ready to help others become the true authors of their own lives too.

You’re longing for real conversation with a partner who has gone quiet. Discovering your Archetype Design will help you—and them—open up any conversation for authentic connection.

You are a coach, therapist, counsellor or wellness practitioner wanting deeper tools for your clients. Archetype Design Certification gives you a step-by-step program to bring new depth, inspiration and client break-throughs to your current practice.

You are moving through a change in career, relationship, health or life purpose. Change is faster when you have more people working for you and that's what happens when you meet your twelve best friends—the archetypes within.

You know there’s a mission in you that hasn’t been fully lived yet. What if you could twelve times your sense of purpose and align every part of you with living that new level of life meaning in every moment. Your archetypes are waiting to give you that enlightened experience now.

Just when you think you've made some headway some unexplored part of you rears up to snatch victory—and peace, prosperity, joy and love—right out of your hands. You’re done with the inner critic running the show, and want real tools to change it for real. Your Archetype Design is your ultimate reality check.

You’re ready to become the author of your own story — and get paid to help others author theirs. Your certification includes simple, straightforward coaching templates to help you guide others with the same archetypal wisdom you are about to download.
If you’re a practitioner, you’re welcome to include the Archetype B.A.M.s (Binaural Affirmation Meditations) as an added benefit in your existing practice. They make easy, powerful support for your Archetype Design coaching sessions. For example, they can be homework for clients who want to explore each archetype between sessions.
I simply ask that you do not resell the meditations individually.
To begin the full experience, listen to a different archetype meditation each day for twelve days. Give yourself time to relax, reflect and discover what each one brings to your life.

Reclaiming hope and trust after something has broken it.

Moving through abandonment and loss so it stops feeling like a life sentence.

Finding the courage to fight for what matters and set the boundary you’ve been avoiding

Learning to give without losing yourself

Turning restlessness into direction instead of dissatisfaction

Consciously ending what no longer fits, instead of being lost in a messy energetic strain

Reclaiming desire, intimacy and aliveness in the body and relationships

Building a new identity and life out of what’s left standing

Reclaiming authority over your own life and decisions — giving yourself permission

Alchemising pain into meaning — the transformation itself

Seeing the whole pattern clearly, for the first time

Giving yourself permission to be light and laugh again
When you’ve completed your twelve days, we meet one-on-one.
We look at your Archetype Design together. Which voices lead. Which have gone quiet. Which one you’re ready to call in next.
And when you’re ready, you leave Archetype Design Certified. Not because you passed a test… but because you've learnt the language of the archetypes within, can speak it fluently, and are ready to help others be all the can be too—by discovering all they are.
What you will walk away with
• Your personal Archetype Design — and the knowledge to use it for life
• A powerful new language for understanding yourself and others
• Healthier, more conscious and emotionally fulfilling relationships
• Greater clarity about your purpose, direction and next steps
• The ability to recognise when an archetype is empowered or in shadow
• More confidence in your choices, voice and personal power
• The confidence to navigate change without losing your sense of self
• The skills and certification to guide others through their own Archetype Design













Director of Archetype Design, creator of P.A.T.H. Coaching and the B.A.M.s, and author of Your Word Is Law. Ben brings more than 30 years of exploring Jungian archetypes and the hero’s journey — delivered with warmth, sensitivity and care.
NB. Prices shown in AUD
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