Privacy Policy

Privacy Policy

Archetype Design

Website: archetypedesign.org

Last updated: 24 October 2026

1. Introduction

Archetype Design Organisation (“Archetype Design,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal information responsibly.

Based in Australia, Ben Grant Mitchell operates Archetype Design.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit archetypedesign.org, complete our archetype quiz, subscribe to our emails, purchase our products or programs, or otherwise interact with us.

2. Information We Collect

Depending on how you interact with us, we may collect the following information.

Information you provide directly:

  • Name, email address and other contact details.
  • Responses to our archetype quiz, questionnaires and exercises.
  • Account and enrolment details when you register for a course, program or membership.
  • Billing details and information relating to purchases.
  • Information you choose to share during coaching sessions or community discussions.
  • Messages, enquiries, feedback and other correspondence.

The information generated through our services:

  • Archetype scores, results and personalised reports.
  • Records of purchases, enrolments and access to program materials.
  • Communication preferences and interests.

Any information collected automatically:

  • IP address, browser type and device information.
  • Pages visited, referring websites and interactions with our website.
  • Information collected through cookies and similar technologies.
  • Email delivery and engagement information, such as opens and link clicks, where enabled.

Information from service providers:

In addition, we may receive payment confirmations, registration details and other information needed to deliver our services from platforms that process purchases, deliver emails or host our programs.

However, please avoid including sensitive personal information in quiz responses or contact forms unless it is specifically requested and relevant to the service being provided.

3. How We Use Your Information

We use personal information to:

  • Calculate your archetype quiz results and deliver related reports.
  • Provide relevant explanations, resources and recommendations.
  • Deliver purchased products, courses, coaching and community access.
  • Process transactions and manage enrolments.
  • Send service messages, including purchase confirmations, access details and program updates.
  • Send marketing emails where you have consented or where otherwise permitted by applicable law.
  • Respond to enquiries and provide support.
  • Understand how people use our website and improve our services.
  • Maintain website security, prevent misuse and meet legal obligations.

Additionally, where permitted, we may use your quiz results, interests or previous interactions to tailor the resources and communications you receive.

You can unsubscribe from marketing emails at any time using the unsubscribe link in those emails. However, essential messages about purchases or services you use may still be sent.

4. Archetype Quiz Responses and Results

Our archetype quiz uses your selected responses to calculate scores and generate a result describing your dominant archetype.

These results are intended for personal reflection, education and self-development. However, they are not a clinical diagnosis or psychological assessment.

Where your responses and results are linked to your name, email address or account, we therefore treat them as personal information.

We may use this information to deliver your results and related resources. However, any use for marketing is subject to the preferences and applicable legal requirements described in this policy.

5. Legal Basis for Processing — EU and UK Visitors

Where EU or UK data protection laws apply, we process personal information on one or more of the following grounds:

  • Consent: where you agree to a particular use of your information.
  • Contract: where processing is necessary to provide a product or service you request.
  • Legitimate interests: where necessary to operate, secure and improve our services, provided your rights and interests do not override those interests.
  • Legal obligations: where processing is required by law.

Where we rely on consent, you may withdraw it at any time. However, withdrawal does not affect the lawfulness of processing undertaken before that withdrawal.

6. How We Share Your Information

We do not sell your personal information.

However, we may share relevant information with service providers that help us operate our website and deliver our services, including:

  • Brevo, for email delivery, subscriber management and related communications.
  • SamCart and its payment processing partners, where used to process purchases.
  • Skool, where used to provide course or community access.
  • Website hosting, technical support, security and analytics providers.
  • Professional advisers, where reasonably necessary.

Payment information is handled through the payment services used at checkout. For details about how they process that information, please refer to their privacy policies.

In addition, information you post in community spaces may be visible to other members, depending on the platform’s settings.

We may also disclose information where required or authorised by law, to protect legal rights, or as part of a proposed business transfer. In each case, such disclosure will be handled in accordance with applicable law.

Third-party providers may also process information under their own privacy policies.

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

  • Support essential website functions.
  • Remember your preferences.
  • Understand website traffic and usage.
  • Measure the effectiveness of our communications.
  • Support advertising or retargeting, where enabled.

Where required by law, we seek consent before using non-essential cookies or similar technologies.

You can also manage cookies through your browser settings and any cookie preference controls available on our website. However, disabling some cookies may affect website functionality.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy.

Retention periods depend on the information involved, our relationship with you and any applicable legal requirements. For example, transaction records may need to be retained after you finish a program.

Once information is no longer required, we take reasonable steps to delete or de-identify it, subject to legal requirements and backup retention processes.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Request deletion of your information.
  • Object to or request restrictions on certain processing.
  • Withdraw consent where processing relies on consent.
  • Request a portable copy of certain information.
  • Object to the use of your information for direct marketing.
  • Complain to a relevant privacy or data protection authority.

However, these rights may be subject to legal exceptions.

To make a request, use the contact details in Section 15. Before responding, we may need to verify your identity.

10. Data Security

We take reasonable steps to protect personal information against misuse, loss, unauthorised access, alteration and disclosure.

However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

11. International Data Transfers

Archetype Design operates from Australia. However, some service providers may store or process personal information overseas.

Where applicable law requires safeguards for international transfers, we therefore take steps to ensure appropriate safeguards are in place.

12. Children’s Privacy

Our website, quiz and services are intended for adults aged 18 and over.

Accordingly, we do not knowingly collect personal information from anyone under 18 through these services. If you believe a child has provided personal information to us, please contact us so we can investigate and take appropriate action.

13. Third-Party Websites and Platforms

Our website may link to third-party websites or include embedded content from platforms such as YouTube, Facebook or Skool.

When you interact with their content, those services may collect information. Their own privacy policies therefore govern their handling of that information.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes to our services, information handling practices or legal obligations.

Whenever we make changes, the current version will be published on this page with an updated date. In addition, where required by law, we will provide notice of significant changes.

15. Contact Us and Privacy Complaints

If you have a question, wish to exercise a privacy right or would like to make a privacy complaint, please contact:

Archetype Design Organisation

Operator: Ben Grant Mitchell

Email: archetypedesign.org@gmail.com

Website: archetypedesign.org

Please describe your enquiry or concern and provide enough information for us to respond.

After receiving a privacy complaint, we will acknowledge it, investigate the issues raised and aim to provide a response within 30 days.

If you are dissatisfied with our response, you may be able to contact the Office of the Australian Information Commissioner at oaic.gov.au, or the relevant privacy authority in your jurisdiction.